B2B Marketing Tactic Guides

B2B PPC Management For When Results Matter

B2B PPC Management For When Results Matter

Successful B2B PPC management begins with keywords that signal buyer intent, but not only do you need relevant keywords but keywords that convert, one of the best ways to get this initial list is to parallel your…

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Expand Your B2B Marketing Strategy With Tactics That Drive Growth in 2024


While it is becoming increasingly necessary for companies to have websites and an online presence to be able to reach their maximum audience, it is important to note that Internet advertising tends to be completely different from classic advertising. Most online advertising is less expensive than print or TV advertising, and it is far more targeted. However, it also requires far more research to be effective, which is why companies should use Internet marketing consulting services.

Two of the most popular Internet advertising methods are search engine marketing (SEM) and pay-per-click (PPC) advertising. However, each of these advertising methods is vastly different and requires experience and fairly in-depth knowledge of their particular marketing practices to make them work well. For example, search engine optimization (SEO), which is one of the most common forms of SEM, is constantly changing. Search engines routinely update their indexing and ranking algorithms, which means that effective practices do not always remain effective. However, with online marketing consulting services, businesses are far better able to stay on top of changes to the SEO landscape as they occur.

Another very popular and effective form of advertising is b2b PPC advertising, but if it is not handled correctly, it can be incredibly expensive. Instead of having websites pay for every time someone views their ads, companies only pay when people click on their PPC ads. While this means that businesses are no longer paying for people to ignore their ads, it also means that it is critical that ads send the right visitors to their website. An enterprise Internet marketing consultant can help companies set up ads and landing pages that ensure that their marketing dollars are being spent wisely and providing traffic that improves their sales numbers.

Internet marketing consulting services are also becoming more important for another key reason, and it is that the competition between Google and other search engines is growing. As Bing and Yahoo make themselves more attractive to online users, businesses need to ensure that they are not only focused on Google SEM. However, since each search engine has its own method of indexing, there is even more knowledge and research required for businesses to ensure that their websites are set up to maximize multiple search engine rankings.

Further, Bing and Yahoo have teamed up to form their own PPC advertising center, and they are offering prices and features that are very competitive to attract businesses using only Google AdWords. Taking advantage of the lower costs and multiple benefits offered by Bing and Yahoo is an excellent way to increase a business’s PPC footprint, but their system is also different from AdWords.

 If you run a small or medium sized business, you may be wondering what an Internet marketing agency is and why you would need one. Many Internet and technology savvy businesses are able to set up websites and b2b social media marketing profiles with little problem without any outside assistance. However, the real challenge related to developing an online presence comes from advertising your site and getting people to it, not simply setting a website up.

The reason that you should consider an Internet marketing firm is because of how different online advertising is from classic advertising methods. While Internet advertising is far cheaper than TV and billboard advertising, it is far more targeted and often requires an extensive amount of time. You can create a print advertising campaign with fairly little demographic research, but with search engine optimization (SEO) and pay-per-click (PPC) advertising, testing and research are a necessity.

Many people question the need to use an B2B search engine optimization agency since any business can run its own SEO campaign for free. However, while you could develop your own SEO plan, creating a successful plan requires keyword research and experience with search engine indexing algorithms. If you do not choose the right keywords to optimize your website for, you are going to see little to no results from your SEO practices. Keywords need to be specific enough that they drive targeted traffic to your website because you want visitors to be looking specifically for information and products related to your business.

Additionally, enterprise marketing consultants can also set up their own Google AdWords or Bing Ads accounts within a few minutes. The part that is not as simple is developing successful PPC ad campaigns that provide a return on investment. The advantage of PPC ads is that you only pay for them when someone visits your site. If done correctly, PPC ads can deliver instant traffic to your website without having to wait for SEO to improve your search engine rankings. However, if your ads are not sending you the right traffic and increasing your sales and conversions, your advertising dollars are going to waste.

Having a pay per click Internet marketing agency working on your ad campaigns can ensure that you get the most out of your PPC campaigns and that they result in increased sales for your business and website. PPC ads require matching ad text to keyword searches to landing pages, and these all need to tie into your business’s website. Additionally, PPC ads require landing pages that are specifically tailored to your ads so that people find what they are looking for on your website and are more likely to perform a specific action. Without having the assistance of an Internet advertising agency, PPC ads end up being very expensive guesswork.

Without an enterprise B2B performance marketing consultant, the amount of research that companies have to do to understand and stay on top of current online advertising systems is incredible. Further, with the changing landscape of the Internet and its users, research has to be continuous. For more information about how GKME online marketing consulting services can help you expand your business to the Internet without the hassle, schedule today for your free consultation…