GKME B2B Marketing and Fractional CMO Consulting is a leading strategic B2B marketing agency with one focus: to help our clients expand their business through direct online marketing. Our strength is in our experience, our determination, and results driven business model. The experienced leadership and team at GKME will provide reliable and affordable online marketing expertise using a methodical approach.
Phase 1: Research / Discovery
We meet with you in person or over the phone and take time to get to know you, your company, goals, & challenges, as well as identify your target customer. After your free initial consultation we examine the marketplace, and perform an exhaustive analysis of your closes competitors marketing efforts. Most importantly we discover your customers’ online footprint, behavior patterns, and begin to determine what triggers will turn your visitors into customers.
Phase 2: Planning / Goal Setting
We agree on your business goals and determine an effective cost per acquisition and/or sale, lead, or call. We go over all of the details assuring complete transparency into the services we are going to provide for your company and exactly what our fees are. Finally we put together an all-inclusive plan designed to achieve your business goals and dominate your target market utilizing applicable advertising channels.
Phase 3: Implementation / Branding
Now all of the planning starts to pay off! We apply our resources and experience to implement your customized marketing plan. During this phase we are putting into place any site design modifications needed to support the sales funnel, search optimization, metrics, and user experience. We build out paid campaigns, design custom creative’s, and write ad copy. Our staff will also begin expanding your brand awareness via social media sites, acquiring relevant links, submitting press releases and article summaries, and synergizing online and offline campaigns. We hold to a thorough schedule of deliverables and begin to collect data.
Phase 4: Analytics / Optimization
Absolutely the most important aspect of our strategy is the detailed analytics we use to “dial-in” to success! Now that everything is setup and in full production we continually measure the results and adjust the campaigns to assure that your ROI goals are being achieved. This is where our expertise really starts to shine, by utilizing proprietary methods and applications that we have developed over the years, we are able to determine which efforts are producing results and what areas need to be adjusted. This process allows us to determine what campaigns works best, and then expand those discoveries to other platforms which has the potential of rapid and exponential growth for our clients.